Huautli Enterprises LLC was formed with the intention to share the joys and wonders of amaranth beyond Mexico. We believe that amaranth can and should become a mainstream part of the American diet not only because amaranth is a tasty superfood and natural healthy snack, but also because amaranth will WOW your life...
Mission Statement & Vision
To provide and promote healthy, savory and high quality amaranth products that will WOW your life...
We aim to make amaranth a mainstream staple as the new, healthier, daily American diet. From toasted amaranth to snack bars, we want our consumers to have plenty of options to enjoy the benefits of the healthiest, most nutritious, and savory of superfoods.
THE HISTORY OF AMARANTH
Amaranth was a staple food of the Aztecs. They considered amaranth one of the sources of their strength and power, helping them win wars and carry on with their day-to-day lives. They, however, did not call it amaranth...they called it Huautli.
Since that time in history, Amaranth has been quite common in Mexico. It is mostly presented with raisins and molasses as a granola-style mix called “alegria”--literally meaning happiness--because of amaranth’s simple and delicious nutty flavor, resilience to weather, and nutritional value. Almost everyone in Mexico has come to enjoy, at least once in their life, the pleasure of eating amaranth in one of the many artisan presentations inherited from the Aztecs.